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And Then There Was…A Problem for the Parties

A picture of America’s modern presidential campaign model. Candidates seek to:

    • Segment the electorate into as many groups as practical, particularly at the state level,
    • Empathize with sympathetic groups to create the illusion of a supportive coalition,
    • Ignore conflicting interests within their coalition, speaking only of common goals,
    • Hurry to the primary/caucus before tensions in the coalition become unmanageable,
    • Repeat, in each state, adding/deleting groups as necessary to secure enough delegates,
    • Discard nationally unappealing or “extreme” groups at the convention, and
    • Craft a party message that:
      – Slights true believers,
      – Dupes fence-sitters,
      – Placates the disaffected, and
      – Appeals to voters not in the party.

Call it a “Divide, Destroy, then Cobble Together” strategy, a key feature of which is, no matter the general election result, the nominee has a reasonable answer for those offended by his campaign positions: “Compromise”.



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